Search Engine Optimization Experience

Louis Greubel: SEO Success Stories

HY-C

I started at HY-C with the goal of increasing organic search traffic, improving domain authority and reputation, and driving brand and product awareness through search. Here was the strategy:

  1. I performed strategic keyword research

  2. I devised a content strategy based on blog posts, pillar pages, and product pages

  3. I executed the content strategy with a focus on core technical SEO best practices

  4. I assisted in migrating HY-C’s website from WordPress to HubSpot CMS

The result was a thirty-fold increase in organic traffic to hy-c.com from 1,100 monthly visitors in July 2023 to over 33,000 by October of 2024 and an increase in keyword rankings from just 174 to over 21,500.

HY-C.com Organic Traffic Per Month

July 2023 - October 2024

(based on Semrush data)

0 2,500 5,000 10,000 15,000 20,000 25,000 30,000 35,000 7/23 8/23 9/23 10/23 11/23 12/23 1/24 2/24 3/24 4/24 5/24 6/24 7/24 8/24 9/24 10/24

HY-C.com Ranking Keywords

(based on Semrush data)

174

July 2023

21,515

October 2024

Cat5 Commerce

Cat5 Commerce is an ecommerce company based in Chesterfield, Missouri that owns two online stores: tacticalgear.com and workboots.com.

To drive traffic, we decided to establish blogs on both sites to funnel users toward product pages. After one year of my posting SEO-rich content, tacticalgear.com’s monthly visitors rose 53%, from around 150,000 per month to around 230,000 per month. I also captured over 19,000 net-new keywords.

TacticalGear.com Organic Traffic Per Month

October 2019 - October 2020

(based on Semrush data)

140K 150K 160K 170K 180K 190K 200K 210K 220K 230K 10/19 11/19 12/19 1/20 2/20 3/20 4/20 5/20 6/20 7/20 8/20 9/20 10/20

TacticalGear.com Ranking Keywords

(based on Semrush data)

56,191

October 2019

75,791

October 2020

After the strategy was successfully implemented for tacticalgear.com, we began to implement a parallel strategy to replicate the success for workboots.com. After a year of developing and publishing SEO-focused, keyword-rich content for workboots.com, the site’s organic traffic rose from around 40,000 visitors per month to just under 150,000 visitors per month. Keyword rankings more than doubled, from 17,000 to over 36,000.

WorkBoots.com Organic Traffic Per Month

October 2022 - October 2023

(based on Semrush data)

40K 50K 60K 70K 80K 90K 100K 110K 120K 130K 140K 150K 10/22 11/22 12/22 1/23 2/23 3/23 4/23 5/23 6/23 7/23 8/23 9/23 10/23 Additional-90k-line

WorkBoots.com Ranking Keywords

(based on Semrush data)

17,594

October 2022

36,232

October 2023

All charts and graphs on this page were custom-coded by me.