Paid Ads Experience
Signature Cruise Experiences
Top Shelf Country Cruise
Top Shelf Country Cruise marked Signature Cruise Experiences’ first foray into the country music genre (from the core jazz cruises for which it’s known). As a result, the cruise required a very targeted and strategic paid ad strategy.
I helped to define that strategy, planning search, display, and video ads on Google and Meta for all points along the purchasing funnel. This included interest targeting for fans of our lineup of artists, a robust remarketing blitz a few months after launch, and demographic targeting based on our understanding of our ideal customer.
Google Search Ads
Google Display Network Ads
Meta Ads
David Foster: The Hitman Cruise
David Foster: The Hitman Cruise launched on very short notice. In just a few weeks’ time, I helped stand up an entire website, establish social media pages, integrate the website into our ordering platform and, of course, chart a paid advertising campaign to drive stateroom purchases.
Google Search Ads
Google Display Network Ads
Meta Ads
Cat5 Commerce
TacticalGear.com
Cat5 Commerce, a Chesterfield-based ecommerce company, owns two ecommerce websites, the most popular and profitable of which is tacticalgear.com. Running ads on Google and Meta for tacticalgear.com was my first experience in developing and executing paid ad campaigns. That website alone sold 50,000 unique products (and had over 1 million individual SKUs).
